Why Every Technology Investment Must Have a Dollar Sign
June 19, 2025
Welcome to this edition of The Digital Enterprise, where we explore how companies can turn digital ambition into measurable outcomes.
Why CRM Systems Fail and How to Fix Them
CRM problems don’t show up at go-live. They show up months later when leadership stops trusting the data, teams build shadow systems, and your platform becomes compliance infrastructure instead of a decision engine.
These insights are based on 22+ years of Fortune 500 operations experience (GE Aviation, Dell, Chase, Farmers) and direct work with mid-market financial services, nonprofits, healthcare, and professional services firms navigating CRM implementation, AI governance, and digital transformation challenges.
