
When Companies Start Using AI to Build Their Own CRMs
A Head of Capital Markets sat across from me a few months ago, frustrated that his team was trying to
Insights, ideas, and expert perspectives shaping the future of technology and innovation.

A Head of Capital Markets sat across from me a few months ago, frustrated that his team was trying to

A CEO sat across from me last week, visibly exhausted after a board meeting. “They’re asking why we’re not deploying

A CIO at a Hi-Tech services company asked me to audit their CRM health. On paper, everything looked fine. Salesforce

A CRO at a mid-market SaaS company had started asking his sales leaders for pipeline reports in Excel instead of

Quick question: If I asked your sales team to show me the tools they use during a customer call, what

Last week I wrote about what we got wrong with AI in 2025. The patterns I saw companies repeat. The

I noticed a pattern in 2025, most of my conversations with executives at growing companies had a similar theme. There

You made the right decision. You invested in enterprise software: a CRM, ERP, or project management platform. Your team uses

Welcome to this edition of The Digital Enterprise, where we explore how companies can turn digital ambition into measurable outcomes.
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